Local REALTORS® prepare for a deluge of unfiltered consumer feedback at Hear it Direct

The REALTOR® Association of Greater Fort Myers and the Beach will host Hear it Direct, a one-of-a-kind program that delivers direct consumer insight to real estate professionals, on Wednesday, April 1 from 9 a.m. to 12:30 p.m. at Harborside Event Center in Fort Myers.

Why do consumers choose one broker over another? What do they value? What frustrates them? How do they perceive agents’ role in the industry? How does a Baby Boomer agent deal with a millennial buyer, and vice versa? At Hear it Direct, real estate professionals can expect to get inside the minds of buyers and sellers and get the unfiltered answers to these questions and much more—including things even seasoned real estate veterans never expected to hear.

According to Beate Jones, CEO of the REALTOR® Association of Greater Fort Myers and the Beach, “Brokers will be blown away by the presentation and shell-shocked at what they hear from the panels.”

Attendees will hear directly from a Buyers’ panel and a sellers’ panel, with a variety of ages and price ranges represented. A special Gen Y panel will help bridge the gap between generations, with their particular attitudes regarding communication and technology. A question and answer session will follow each panel. Breakout sessions with then be held so attendees can process the sometimes shocking information that has been shared. The panelists are chosen by the producers of Hear it Direct based on their excellent communications skills and willingness to hold nothing back.

Hear it Direct is an unprecedented opportunity for brokers and other real estate professionals to gain insight into what consumers really want. The knowledge gleaned at this unique event will enable them to make better-informed business decisions and grow their success.

Two 90-minute sessions will be held, with a break in between. Snacks and refreshments will be served. Realtors and allied real estate professionals are invited to attend. Tickets are just $55. To find out how to become a sponsor of this program call Brandy at (714) 615-0853 or email bsaldivar@hearitdirect.com.

About the REALTOR® Association of Greater Fort Myers and the Beach

The REALTOR® Association of Greater Fort Myers and the Beach is an organization made up of more than 5,000 real estate professionals in Lee, Glades, and Hendry counties. The organization was chartered in 1923 and has become the state’s largest and most active real estate association. The organization acts as the primary resource and active advocate for its members through its communications and products, continuing educational activities, proactive management of community issues, networking opportunities, and other professional endeavors. For more information on The REALTOR® Association of Greater Fort Myers and the Beach please contact Beate Jones at (239) 936-35327 x222 or beate@swflrealtors.com.