Preferred Travel of Naples Team attended Digital Leadership Seminar

Preferred Travel of Naples had three team members recently attend a digital leadership seminar and marketing committee meeting hosted by Signature Travel Network in Dallas, Texas. Olga Placeres, CFO and Agency Manger, represented the agency along with Karen Pickrum, Director of Marketing, and Gretchen Berger, Marketing Consultant.

Marketing expert Erik Qualman presented seminars on strategies for digital branding, social selling, and personal branding and focus. Qualman is a motivational speaker, best-selling author and disruptive storyteller. His seminars challenged guests to focus on ideas for social media and marketing in the digital world.

Gretchen Berger, marketing consultant of Preferred Travel of Naples, will be serving on the Signature Marketing Committee for the next two years.

“This seminar really helped us to look at our digital marketing and think about future branding in the digital world,” said Placeres. “We’re excited to have Gretchen serve on this Signatures’ national marketing committee.”

Founded by President and CEO Wilma Boyd in 1984, Preferred Travel of Naples, Inc. presents a team of domestic and international travel specialists, and provides worldwide leisure and corporate travel services to individual clients and groups. Preferred Travel of Naples is located in the SunTrust Building at Pelican Bay at 801 Laurel Oak Drive, Suite 300.

For information call (239) 261-1177, toll free 800-523-3716 or visit
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