Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.
- What is permission-based email marketing and becoming a trusted sender
- Email list building
- Increasing deliverability and open rates
- Writing good subject lines and content – getting readers to take action
- Tracking results and what to do with this information
- How email and social media marketing work together to achieve goals