The Florida Public Relations Association (FPRA) Southwest Florida Chapter is pleased to announce it will host the 2015 Public Relations University conference on Thursday, October 8 from 8:30 a.m. – 4 p.m. at Florida SouthWestern State College in Fort Myers. The event will also include a celebration of the chapter’s 30 years as a member of FPRA.
PRU is an annual full-day professional seminar that brings speakers from across the state, and even from across the nation, to examine trends in the changing market and the fusion of new media with traditional communication elements.
The theme of the 2015 event is “Thirty Years of Slicing the PR-RPIE,” referring to PR professionals’ use of the RPIE (Research, Planning, Implementation, and Evaluation) model. Attendees will have the opportunity to brush up on their RPIE basics, as experts share real-world case studies of how they have used the model to roll out efficient and successful campaigns. This year’s conference promises to be more interactive than ever, and attendees are sure to gain powerful new ideas and perspectives to apply to their own projects. Stay tuned for the line-up of exciting speakers.
About the Florida Public Relations Association
The Florida Public Relations Association is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession in Florida. For more information on the Southwest Florida Chapter of the Florida Public Relations Association, visit www.fpraswfl.org.