Special Events Designed with a Strategic Purpose
Special events must be designed with a strategic purpose in order to effectively meet donor engagement and revenue goals. This session will give the participant effective strategies, best practices and trends in event planning and production designed specifically for fundraising. Participants will also learn how to appropriately engage board, staff and volunteers in their events to successfully achieve goals while effectively branding your organization.
Participants will learn about:
- Best practices through success stories.
- Simple and effective data-driven strategies for event planning and production specific to fundraising, which include technology and social media.
- Trends in fundraising events from other markets and how to personalize to your organization and fundraising cause.
Speaker/Bio:
Katherine Caskey’s experience spans 15 years in nonprofit and educational leadership, fundraising and event management. As the chief development officer for the Greater Marco Family YMCA, she leads the Y’s comprehensive development program. In addition to her work with the Marco Y, she is a consultant with Riley Philanthropy, and co-founder of DAB Ventures, a hospitality and event solutions firm.
Caskey served as vice president of development for the Guadalupe Center of Immokalee, where she led her team to raise more than $4 million a year in support of the Center’s 1,100 students. In Chicago, she was a senior event consultant for Entertaining Company following her tenure as director of development at Lexington College, where she led the college’s fundraising program. Currently, she serves on the boards of the Association of Fundraising Professionals (AFP), Collier-Lee Chapter, Our Mother’s Home of Southwest Florida, the Culinary and Hospitality Education Foundation (CHEF) and the League Club of Naples.
For more information, please contact Dr. Noreen Thomas at (239) 405-7687 or cne@hodges.edu.