Priority Marketing earns nine awards for outstanding public relations programs at FPRA Southwest Florida Chapter’s 2020 Image Awards

Priority Marketing was honored by the Florida Public Relations Association (FPRA) Southwest Florida Chapter for outstanding public relations programs, winning a total of nine awards at the local chapter’s 2020 Image Awards, which included the highest recognition of the evening, the Grand Image Award.
“The Priority Marketing team is a passionate supporter of our clients and their unique missions, and it is extremely gratifying to see our work earn such great results on their behalves,” said Priority Marketing’s President and Creative Director Teri Hansen, APR. “Earning this recognition from our industry peers is an honor for all of our team members who made these campaigns possible, and we’re thankful to our clients for their continued collaboration as we work for solutions.”
Priority Marketing, a full-service marketing, advertising, public relations and digital marketing agency, earned a coveted Image Award and the prestigious Grand Image Award for its execution of an end-of-year direct mail appeal for Guadalupe Center that exceeded fundraising goals by 143%. Priority Marketing conceptualized the creative theme, “Give the Gift of Education… Transform Lives for Generations to Come,” which reinforced that a high-quality education will have a positive, life-changing impact that could change the course of a family’s destiny across generations.
Priority Marketing also earned an Image Award for Hope Healthcare’s inaugural Shine event, a new signature event to raise awareness and fundraise for Hope Kids Care. Priority Marketing was engaged for the planning and execution of the event, creative design and production of all event marketing materials and a public relations campaign to raise awareness. The campaign exceeded all objectives for the first-time event and helped raise $440,000 to benefit Hope Kids Care.
Another Image Award was awarded to Priority Marketing for a fundraising campaign executed in partnership with local developer Dan Creighton, who donated a condo to a local man born with no arms or legs and wanted to rally his community to help with the expenses of living. In less than two weeks, Priority Marketing developed a compelling fundraising campaign and event, exceeding the fundraising goal by 440% and helping turn his house into a home.
Priority Marketing earned an Award of Distinction and Judges’ Award for an integrated marketing campaign to increase awareness and positive public perception to support Guadalupe Center during the silent phase of its capital campaign. Priority Marketing developed the creative key messaging, design and scriptwriting, provided video direction and production/project coordination for every element of the compelling multi-channel campaign, which resulted in significant increases in brand awareness and perception among target audiences as well as outstanding fundraising results.
Priority Marketing also earned three Awards of Distinction for the following campaigns:
• A community relations program that supported The School District of Lee County in engaging the community on student and bus stop safety. Priority Marketing helped The District educate the community on back-to-school safety using website, email, social media, media relations, video content, informational flyers and the execution of a Back-to-School Block Party safety event that drew 1,000 attendees.
• A CBD promotional/marketing campaign that helped Cypress Pharmacy educate the community on CBD benefits and drive attendance to its free monthly educational seminars. Priority Marketing produced the foundational materials including a brochure and seminar event flyers and graphics, also utilizing media relations, a social media influencer event and community speaking engagements to educate the community.
• A redesigned monthly online newsletter for Priority Marketing. The agency sought to create a more engaging, highly read newsletter, introducing formatting and content changes based on data analysis to create a new visually appealing, image-driven layout that led to an increased email open rate.
The Florida Public Relations Association’s Southwest Florida Chapter presents the annual Image Awards to recognize measurable excellence among Southwest Florida public relations professionals. Priority Marketing has won more than 100 Image Awards since its inception in 1992.
About Priority Marketing
Established in 1992, Priority Marketing is a full-service marketing, advertising, public relations and digital marketing agency located at 12140 Carissa Commerce Court, Suite 201, in Fort Myers. Follow Priority Marketing on social media through Facebook, Instagram, Twitter and LinkedIn. For industry news and marketing insights, visit PriorityMarketing.com/our-blog and watch the FAQ Fridays video series on YouTube. For more information, call 239-267-2638 or visit PriorityMarketing.com.

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This article was submitted by a Guest Author of the Above Board Chamber.