The American Advertising Federation-Southwest Florida chapter (AAF-SWFL) is pleased to announce that the next program in the advertising professional continuing education series 3rd Thursday@4 will take place virtually on Thursday, March 18 at 4 p.m. The program features Yeosh Bendayan, Co-Founder of Push Button Creative Audio.
Creating engaging branded content has always been a tough nut to crack. Not only is it costly to produce, but walking the line between informing and selling can be tricky. Enter the branded podcast, a way for brands to create authentic content in an easily digestible format that consumers want.
Whether it’s storytelling, informational, or entertainment-focused, creating a branded podcast could be another weapon in your 2021 marketing arsenal. Bendayan will present some ideas, tips, and tricks for developing concepts and pitching podcast ideas to decision-makers.
He’ll break down the process developed by his company and share promotional, audio branding, and measurement tools to help along the way.
Push Button Creative Audio is an Orlando-based production company that develops audio brands for regional and national advertisers. The firm’s clients include Pyrex, The Trade Desk, Budget Blinds, Simple Mobile, Lamkin Golf Grips, First Watch, ID Stronghold, and over 40 credit unions nationwide.
Bendayan is Immediate-Past Chair of the American Advertising Federation Council of Governors and a past governor of the 4th District of the American Advertising Federation.
The 3rd Thursday@4 series is free and open to those interested in hearing about the latest trends and updates on advertising, creative, marketing, and industry topics from leaders in the field. Registration is required for this virtual event at https://aafswfl.com/event/march-3rd-thursday-4-speaker-series/