Brenda Bitzer joins Priority Marketing as senior media coordinator

Priority Marketing has added Brenda Bitzer as senior media coordinator, a role in which she plans and places media buys, traffics materials, researches advertising opportunities, audits and reconciles media placements and invoices, and maintains media department records.

The firm’s media buying department coordinates and places advertising for TV, newspaper, magazine, radio, outdoor and online media. Clients represent a broad spectrum of industries, including hospitality and tourism, retail, health care, senior living, construction, legal, financial, government, education and locally owned businesses, as well as nonprofit and not-for-profit organizations.

Prior to joining Priority Marketing, Bitzer worked in the newspaper industry for more than 40 years. As an insert manager for more than a decade, Bitzer negotiated prices and sales agreements, demonstrated product options to customers, calculated production and delivery costs, liaised with vendors and tracked sales successes. Bitzer’s previous roles in the newspaper industry included commercial print and insert specialist, account executive and other positions where she processed subscription payments, handled classified and display ads, and completed newspaper layout and design.

About Priority Marketing
Founded in 1992 by Teri Hansen, APR, Priority Marketing is Southwest Florida’s largest full-service marketing, advertising, public relations, website development and digital marketing agency celebrating its 30th anniversary in 2022. The firm, named by GrowFL as a Company to Watch, has grown to include more than 48 savvy creatives and mastermind strategists whose areas of expertise include brand development, public relations, graphic design, social media and email marketing, media planning, web solutions, event planning, video production, digital advertising and more. Priority Marketing serves clients across a broad spectrum of industries, including hospitality and tourism, retail, health care, senior living, construction, legal, financial, government, education, locally owned businesses and charitable organizations. Over 30 years, Priority Marketing has earned thousands of local, state, national and international awards for its outstanding creative work while providing $3.5 million in discounted and pro-bono services to local nonprofits. For more information, please call 239-267-2638 or visit PriorityMarketing.com.

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