WWDT Telemundo Fort Myers-Naples is the most watched Spanish-language broadcast station in Fort Myers-Naples during primetime (Monday-Friday 7pm-11pm). According to Nielsen’s February 2015 survey, the station commanded 50% of the audience in the coveted adults 18-49 demo and 57% among adults 25-54. This is the second consecutive sweeps period that the station has led in primetime among adults 18-49 and the fifth consecutive win among adults 25-54.
Telemundo Fort Myers-Naples’ primetime success is credited to its engaging original lineup. Popular court show Caso Cerrado Edición Estelar was #1 at 7pm, delivering almost half of the audience. Novelas, Los Miserables at 8pm and Tierra de Reyes at 9pm, led Spanish TV among the key demos, with the majority share of the audience. The novelas were followed up by a powerful performance at 10pm with Super Series Dueños del Paraiso, commanding over two-thirds of the Spanish TV viewing in its time slot.
“These results reflect our continued leadership position in Southwest Florida’s growing Hispanic market. This validates our hit programming and dynamic community engagement,” commented Daniel Navarrete, Station Manager. “Our continued success enables us to better serve our community and deliver positive results to our advertising partners.”
Telemundo Fort Myers-Naples is also the preferred choice for Hispanic viewers in Fort Myers-Naples sign-on to sign-off. The station led all Spanish-language stations Monday through Sunday 6am-2am among adults 25-54.
Source: Nielsen Media Research, NSI February 2015 sweeps, Ft. Myers-Naples Designated Market Area.
WWDT Fort Myers-Naples is owned by ZGS Communications, a Hispanic-owned media company headquartered in Arlington, Virginia that owns 9 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo television network. WWDT prides itself on its commitment to service, local programming, and the celebration of Hispanic heritage. Telemundo, a U.S. Spanish-language television network is the essential entertainment, news, and sports source for Hispanics and a leading international player in the entertainment industry with presence in more than 100 countries worldwide. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93% of U.S. Hispanic viewers in 210 markets. Visit WWDT Fort Myers-Naples on holaciudad.com, a Spanish language web portal which features local news, community information and resources, and city guides.