Calling all REALTORS®: Hear it Direct Fort Myers brings the unfiltered voice of the consumer straight to you

Real estate professionals all over Southwest Florida are preparing for a once-in-a-lifetime opportunity to receive raw, unfiltered consumer feedback at Hear it Direct Fort Myers from 9 a.m. to 12:30 p.m. on Wednesday, April 1 at Harborside Event Center in Fort Myers. The REALTOR® Association of Greater Fort Myers and the Beach will host this dynamic event, with plenty of “a-ha” moments guaranteed.

Hear it Direct is your chance to hear the unfiltered voice of the consumer. In a Buyers panel and a Sellers panel, representing a variety of ages and price ranges, learn what consumer want, why they do or do not choose specific real estate agents, which branding and marketing stands out, what they value, what frustrates them and how they view a Realtor’s role.

The Hear it Direct producers choose panelists based on their excellent communication skills and willingness to hold nothing back. After each panel there will be a Q&A session, followed by a Mastermind discussion to help attendees process the often-shocking feedback and use the information to make their businesses more consumer-centric and successful.

At Hear it Direct, real estate professionals will get inside the minds of buyers and sellers and learn things even seasoned real estate veterans never expected to hear. Unfiltered feedback from panels at Hear it Direct events around the country has included:

“I was looking for a marriage, not a one-night stand.”
· “I’m more interested in my real estate agent creating a brand for me, than…their brand.”

· “Of course (my listing) is going to be on every website possible. That’s like a hotel advertising clean rooms. I mean, I hope so!”

· “If I get the impression that you’re not on my side, and not looking out for my interests, this relationship is over.”

Two 90-minute sessions will be held, with a break in between. Snacks and refreshments will be served. Realtors and allied real estate professionals are invited to attend. Tickets are just $55. Visit for tickets and for sponsorship information.

About the REALTOR® Association of Greater Fort Myers and the Beach
The REALTOR® Association of Greater Fort Myers and the Beach is an organization made up of more than 5,000 real estate professionals in Lee, Glades, and Hendry counties. The organization was chartered in 1923 and the organization acts as the primary resource and active advocate for its members through its communications and products, continuing educational activities, proactive management of community issues, networking opportunities, and other professional endeavors. For more information please visit or contact Beate Jones at (239) 936-35327 x222 or
This article was submitted by a Guest Author of the Above Board Chamber.